New Release: Frey Organic Agriculturist for Whole Foods

We created Organic Agriculturist for Whole Foods customers (later to be available to all stores) and we’re proud to report that Whole Foods has named it one of their Top Ten Picks for Holiday 2012!

Organic Agriculturist is the first in a proprietary line for Whole Foods and is a delicious blend of Carignan, Merlot, and Syrah grapes. These traditional Rhone and Bordeaux varietals are processed without added sugars, acids, or preservatives, creating a fruit-forward California-grown red wine.  Our overall pursuit with Organic Agriculturist was to blend an exceptionally food-friendly wine. A spicy, aromatic nose gives way to damson plum and plush berry tones on the palate. The firm structure and grippy tannins of the Carignan and Syrah provide a well-balanced backbone for savory roasted meats, while the softness of the Merlot informs a delicate touch that would compliment vegetarian cuisine. Aged with a touch of French oak, the wine has a lingering cedary finish along with a hint of allspice that makes this a perfect holiday choice.

The Organic Agriculturist label was designed by our wine club director, Nicole Paisley Martensen.  In creating the look, Nicole looked to vintage paper goods and an updated nostalgia for an agrarian lifestyle.  "Frey Ranch is a unique wrinkle in time, and we wanted to translate the cyclical nature of the hard work involved in caring for the land, and the bounty and enjoyment it provides," she states.

Organic Agriculturist will be available in many Whole Foods stores nationwide starting November 1st.  We’ll also be offering it to wine club members only as a limited release in the upcoming Holiday Wine Club Shipment.  It pairs well with spice-crusted rack of lamb, caramelized shallots and roasted root vegetables, or a fennel and blood-orange salad.